Hola, I’m Mariana.
I help first-gen women who’ve done everything “right” but still feel anxious, behind, or guilty around money
About Mariana aka La Money Therapist
I help first-gen Latinas and women of color heal their money anxiety so they can stop under-earning, stop carrying financial overwhelm, and finally feel worthy of wealth and ease for themselves and generations to come.
As a licensed therapist and money coach, I know that money struggles aren’t just about budgets or willpower but also about safety, culture, and the beliefs we inherited about what we’re allowed to want.
I’ve lived the cycle of being overworked, underpaid, and grateful for crumbs. Through my own money healing journey, I learned that financial freedom starts with worthiness and that healing doesn’t require abandoning who you are or where you come from to feel safe and confident with money.
Many of the women I work with are deeply capable, high-achieving, and responsible, yet feel stuck in cycles of anxiety, burnout, people-pleasing, and financial stress. If you’ve ever felt like you’re carrying the weight of your family, your culture, and your future all at once, you’re not alone
If this sounds like you, you’re in the right place.
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10+ Years of Experience
Across therapy, coaching and 1:1 services
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Over 100 Women of Color Supported
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Community Centered
Because We can’t Heal Alone
Financial Therapy
For When Money Stress Feels Emotional.
This work can be especially supportive if you:
Feel anxiety, shame, or overwhelm around money
Carry first-generation or cultural pressure related to providing financially
Notice money conflict in relationships
Feel “good on paper” but emotionally stuck
Services
Money Coaching
For When You're Ready to Take Action.
Money coaching may be a good fit if you:
Want support creating financial goals or systems
Feel stuck starting, even though you “know what to do”
Want accountability that feels supportive, not punitive
Are navigating a financial transition or life change
Money Workshops
For Institutions and Colleges Interested in Equity Building
Focus on themes of:
Money and identity
First-generation financial stress
Nervous system regulation around finances
Values-aligned financial decision making
What You Walk Away with Working Together
You’ll stop living in constant “what if” mode.
Less money anxiety and spiraling
Fewer freeze responses when bills, investing, or financial decisions come up
A felt sense of “I can handle this” even when things feel uncertain
This work ripples into every part of your life.
Stronger boundaries
More self-compassion
A deeper trust in yourself as a first-gen woman building something new
Get in Touch!
Schedule a free 1:1 chat with me to discuss your first-gen money needs.
FAQ
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We'll start with a free consultation to determine your needs (therapy or coaching).
Therapy Fee: $145-200 per 45 min session (sliding scale available for self pay).
Limited insurance availability for short term therapy (3-6 months). Reach out to learn more.
*Client must be in California
Coaching: $200-250 per 60 min session (payment plans available)
Workshops: TBD based on community needs, please reach out for more info.
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1:1 services are online, workshops are flexible depending on community needs.
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Many clients prefer evenings and weekends, I offer both! While these times go quickly, we can discuss your preference further during our consult.
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Licensed Therapist (California)
Trauma of Money Certified
Specialization in anxiety, burnout, and cultural stress
Focus on Latinas, first-generation women, and women of color